We work with businesses across the Netherlands to align product, positioning, and launch plans with the right audience. Our approach is practical and grounded, helping teams refine messaging, support adoption, and move from internal clarity to external traction.
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North Harbor Product Marketing helps B2B teams turn complex products into clear market stories. The work usually starts with understanding the product, the buyers, and the internal gaps that make messaging feel scattered or too technical. From there, we shape positioning, sharpen value propositions, and build launch and go-to-market support that teams can actually use day to day. We work closely with startups, scale-ups, and established companies in the Netherlands and across Europe, especially when they are launching new products, entering new markets, or improving how they explain product value to buyers.
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We start by learning about your product, audience, goals, and current market position. This helps us align on priorities, challenges, and the best path forward.
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Next, we shape a practical product marketing strategy tailored to your business needs. We define messaging, positioning, launch plans, and key deliverables together.
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Our team works closely with yours to bring the strategy to life across channels and teams. We stay in regular communication to refine assets, coordinate launches, and adapt as needed.
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After launch or rollout, we review results and gather feedback from stakeholders. We then identify what is working well and where adjustments can improve future performance.
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North Harbor Product Marketing helps shape messaging that speaks to the right audience with clarity and confidence. Your product is presented in a way that highlights its value and supports stronger market understanding.
We support product launches with structured planning and thoughtful coordination across key marketing touchpoints. This helps your team stay aligned and communicate a consistent story from start to finish.
Our approach combines product knowledge with market awareness to inform practical marketing decisions. That means your campaigns and messaging are built around what your audience cares about most.
North Harbor Product Marketing works alongside your team with a responsive, hands-on approach. You get support that feels personal, dependable, and aligned with your goals.
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Product Marketing Manager
Customer Insights Manager
Go-to-Market Coordinator
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The launch would present a more consistent story across channels, make the product value easier to understand, and give sales and marketing teams a shared set of talking points.
The team would have a clearer roadmap for the launch, stronger internal alignment, and a practical set of assets to support the new market entry.
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A strong launch story helps product, sales, and marketing speak the same language. It gives teams a shared way to explain value without adding confusion.
Messaging needs more than polished words to stand out in a crowded market. It should reflect what customers care about and why your product is relevant to them.
Product positioning is stronger when it starts with real customer input. Research can reveal how buyers think, what they compare, and where your product fits.
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North Harbor Product Marketing supports the full product marketing process, from clarifying product positioning and defining target audiences to shaping launch messaging and adoption plans. The work is usually tailored to the stage of the product, so support can include research, messaging frameworks, go-to-market planning, and sales enablement materials.
A typical engagement includes discovery sessions, audience and positioning work, messaging and value proposition development, and a practical launch plan. Depending on the scope, it may also include internal alignment support, content for customer-facing teams, and guidance on post-launch adoption so the product has a clearer path into the market.
Pricing is usually based on the scope of the work, the depth of research needed, and how many stakeholders or product lines are involved. A tighter project focused on one audience and one launch phase will typically cost less than a broader engagement that includes positioning, messaging, and adoption support.
Several factors can influence the quote, including the complexity of the market, the amount of data or customer input available, and whether the project needs workshops, multiple revisions, or coordination with internal teams. If you already have clear product notes and audience insights, that can keep the work more efficient and help the estimate stay grounded.
You can reach out through the contact form or by email with a short note about your product, launch timing, and the audience you want to reach. Once we receive it, we typically reply with a few practical questions so we can understand your positioning needs and suggest a good first step.
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€459
- Positioning review and market-fit discussion
- Basic messaging framework for one product or offer
- One round of written recommendations
- Scope is limited to desk-based work; travel and onsite support are not included
- Prices are excluding VAT and any extra work beyond the agreed scope may be quoted separately
€927
- Deeper product-marketing strategy session
- Refined value proposition and key messaging pillars
- Competitive positioning notes and audience priorities
- Practical launch or campaign recommendations
- Prices are excluding VAT; final scope depends on the complexity of the product and market
€1,538
- Comprehensive product-marketing audit
- Positioning, messaging, and launch plan development
- Stakeholder workshop preparation and facilitation support
- Competitor and category insight summary
- Priority recommendations for next actions
- Suitable for more complex scope across product lines or teams
- Prices are excluding VAT; travel, onsite workshops, and additional deliverables can be quoted separately
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Keurenplein 41, 1069 CD Amsterdam, Netherlands